"1 to 100" | Hypergrowth Startups Worth Joining 1 to 100: Beacons
Oct 23, 2024
Neal Jean, Founder and CEO of Beacons, shares insights into his journey from developing a smart lock to revolutionizing tools for creators. He discusses the evolution of 'link in bio' tools and their significance in the creator economy. Neal highlights innovative backend tools that empower creators with media kits and CRM integrations, enhancing monetization opportunities. He emphasizes grassroots strategies for engaging creators and addresses the challenges of monetization in an AI-driven landscape, reflecting on the future of creativity and technology.
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Chainsmokers CRM Test
- The Chainsmokers, early Beacons investors, tested the CRM and received excessive email notifications.
- Neal Jean had to quickly disable the notification feature after one of them complained.
First Customer
- Neal Jean's co-founder gave up his bed for an e-commerce entrepreneur they met in Singapore.
- They moved her into their apartment and she became their first customer, helping them understand the creator economy.
Link-in-Bio as a Wedge
- Initially, the Beacons team lacked conviction in the link-in-bio's potential due to its simplicity.
- They saw it as a 'toy' but eventually realized its potential as a wedge into the creator economy.