The Shift in Marketing Dynamics: Can AI and Human Insight Coexist? | Stan Berteloot (#202)

The workshop 'The Art of Creating' teaches you the foundational principles of creativity, intuition and reality design. To connect with your creative potential and empower you to become the prime creative force in your life and create what you love - participate now: https://simonrilling.com/events/art-of-creating-1 🎁 My gift to you 🎁 Initiate your language flow through intuitive speaking and train empathy and mental flexibility at the same time - take part now for free: https://simonrilling.com/events/creative-view-points ---------------- -- MY GUEST -- Stan Berteloot is a multicultural marketing and communications executive with over 20 years of experience. Join us on a conversation about the intersection of marketing, artificial intelligence and human connection: 💡Effective Marketing and Audience Understanding: Marketing is fundamentally about creating demand for a product or service. It involves a combination of communication strategies, psychology, and various tools aimed at attracting customers. The effectiveness of marketing hinges on identifying a real need for the product or service and deeply understanding the target audience. This process ensures that the product or service aligns well with what the community actually requires. 💡 Evolution of Marketing and Role of Technology: The conversation highlights the significant evolution of marketing over the past decade, especially with the integration of AI and the internet. This evolution has shifted the focus to the customer, making their feedback pivotal in product and service development. There's a strong emphasis on building a user community that actively supports and contributes to a brand, fostering a collaborative environment for product evolution. More about Stan Berteloot: www.linkedin.com/in/berteloot www.nytromarketing.com https://backinamericathepodcast.com ------------------- Know yourself, because the truth sets you free. This is what this eye-opening intuitive reading is all about: https://simonrilling.com/services/intuitive-reading Become the prime creative force in your life - free, inspired, joyful and powerful! Join the Transformational Coaching Program now: https://simonrilling.com/coaching Join us on an immersive journey into the heart of the Amazon rainforest, where amidst vibrant biodiversity and indigenous culture, you'll explore your deepest truth and can find a state of pure being and bliss, allowing you to connect with the essence of who you truly are: https://simonrilling.com/events/amazon Subscribe to my newsletter for regular, horizon-opening impulses to help you lead a free, inspired life: https://simonrilling.com/newsletter -------------------- -- THEMES -- Introduction to Marketing Fundamentals Effective Demand Creation Strategies Understanding Your Target Audience The Shift in Marketing Dynamics Building and Engaging User Communities The Rising Influence of AI in Marketing Ethical Considerations in AI-Driven Marketing Maintaining the Human Touch in a Digital World AI's Role in Misinformation and Democratic Challenges Balancing AI Capabilities with Human Insights - - - - - - - - Disclaimer: The views and opinions in "Beyond Perception Podcast" are those of the host and/or guest speakers, providing listeners with varied perspectives based on personal experiences. This podcast is for informational and entertainment purposes only. Listeners should think critically about the content before making decisions. Any actions taken by listeners due to the podcast are their own responsibility. The host and producers of "Beyond Perception Podcast" are not liable for decisions made based on the content. Remember, everyone's situation is unique; evaluate your own before making choices.