Andrew Pierno is a Co-Founder at XO Capital. XO Capital buys and operate B2B SaaS companies.

In this video, Andrew discusses using content to get customers for his portfolio companies, how his personal newsletter made it much easier to start fundraising, strategies for finding product-market fit, and what he's learned from his failed acquisitions.

Chapters:

00:01:27 - Building and Buying Businesses

00:02:57 - Hiring Competent Staff for Business Acquisition

00:04:24 - Sticking to B2B Software

00:05:45 - The Challenges of Selling to a Niche Market Segment

00:07:16 - Strategies for finding product-market fit

00:10:18 - Developing XO's content strategy

00:13:25 - The Reality of Cash Flow in Acquiring a Business

00:14:55 - Building trust through honesty and authenticity

00:16:20 - Attracting Investors through content

00:20:52 - Lessons Learned from a Failed Acquisition in the AI Market

00:22:32 - Building Brand Loyalty and Retention

Learn More About Orbit Marketing:

→ Visit Our Website: https://orbitmarketing.io/

→ Book A Call: https://api.leadconnectorhq.com/widget/booking/onkh0t7y3dIlC2Njpybl

→ Join Our Newsletter: https://newsletter.orbitmarketing.io/

Connect with Andrew Pierno:

→ Andrew's LinkedIn: https://www.linkedin.com/in/andrew-pierno/

→ Andrew's Twitter: https://twitter.com/AndrewPierno

→ Learn More about XO: https://www.xo.capital/

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