In today's episode, Matt is joined by Real Estate Social Media phenom, the Broker of Record at Salerno Realty, Mark Salerno. Documenting his 16 years in the business, Mark talks to Matt about growing in a family of realtors, dipping into social media early, pioneering video and content creation, hiring a social team, focusing on the client, differentiating through Tik Tok, dealing with fake accounts, crushing the luxury market, promoting rentals at the same rate as luxury, finding motivation,...