Tyler Riewer, Creative Director, charity: water // Where Do Good Stories Come From?

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Tyler Riewer (head of creative at charity: water) shares 5 principles that can make you a better storyteller. We discuss the concept of the "hero's journey" and how the best brands, writers & politicians use this idea to tell effective stories.

Five Things To Listen Out For:

1. Role of storytelling – and its impact on every part of an organization
2. The Hero’s Journey – how savvy brands, politicians, and writers use the concept of the hero’s journey to tell effective stories
3. 5 Principles – that Tyler has picked up along the way as a professional storyteller that you can apply to your own life and work
4. From Concept to Campaign – how they took an inspirational letter from a 6yr old and turned it into a successful brand campaign through the principles we discuss
5. Stories from his travels – and the stories that make up the 663 million people that lack access to clean drinking water

SOCIAL: https://www.instagram.com/creatorlabfm https://www.instagram.com/bzaidi212

TYLER: http://tylerriewer.com https://twitter.com/tylerriewer

charity: water Watch The Spring: https://cwtr.org/2lJhZix Nora's story: https://www.charitywater.org/world-wa...

Full show notes: https://www.creatorlab.fm/where-do-good-stories-come-from-tyler-riewer-charity-water/

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