The Seicho Podcast

#7 - Tim Doyle (Founder @ Eucalyptus & ex Head Of Marketing @ Koala)

Sep 18, 2019
Guest
Tim Doyle
Tim Doyle, former Head of Marketing at Koala and founder at Eucalyptus, talks about e-commerce challenges, including display advertising, including marketers in profit and loss conversations, changes in Facebook's features, the importance of email marketing, and the impact of discounts on customer behavior.
Ask episode
Chapters
Transcript
Episode notes
1
Introduction
00:00 • 2min
2
From Hospitality to Management Consulting: A Journey of Digital Transformation and Retail Marketing
01:30 • 20min
3
The Challenges of Display Advertising and Alternative Approaches
21:19 • 25min
4
Including Marketers in P and L Conversations for Product-led Companies
46:12 • 2min
5
Changes in Facebook's Features and Implications for Media Buying
47:52 • 2min
6
The Importance of Email Marketing for E-commerce Businesses
49:34 • 4min
7
The Impact of Discounts on Customer Behavior and Marketing
53:31 • 3min