Cake Pants and Streamy Nominations with Noah Grossman from Smosh!
Mar 3, 2025
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This week features Noah Grossman, an actor and comedian known for his work with Smosh. The conversation kicks off with a humorous debate over candy corn, followed by insights into the collaborative chaos that fuels Smosh's success. Noah shares his experience with LASIK surgery, blending humor with his journey to clearer vision. They also discuss the struggles of imposter syndrome and the significance of community support for creatives, as they navigate the unpredictable world of content creation.
Noah Grossman underscores the power of collaboration in content creation, highlighting how teamwork enhances the creative process at Smosh.
He emphasizes the significance of understanding analytics, advocating for creators to seek expertise to navigate data while focusing on creativity.
Noah encourages embracing creative risks and unique ideas, asserting that failures often lead to innovative discoveries and personal growth.
Deep dives
Smosh and Collaborative Creativity
Noah Grossman emphasizes the importance of collaboration in his role at Smosh, a well-established YouTube channel. He enjoys being part of a talented team that allows him to focus on ideation and performance while others manage technical aspects and analytics. This collaborative environment facilitates the creation of varied and engaging content, such as unscripted comedy sketches and live events, which large groups can produce effectively. His experience highlights how effective teamwork is vital in achieving larger scale projects that individual creators might struggle to accomplish alone.
The Role of Analytics in Content Creation
Noah discusses his relationship with YouTube analytics, acknowledging that while he revels in creating content, he often leaves the analytics to professionals. He points out that understanding these metrics can be confusing for many creators, leading to the necessity for coaches or experts who can help navigate this aspect of content creation. This division of labor allows creators to focus on their strengths while ensuring that the channel maintains a strategic direction based on data insights. This approach fosters a healthier creative process, minimizing stress from analytics-related pressures.
Bold Ideas and Learning from Failure
Noah reflects on the creative risks he and his team take, sharing stories of both successful and absurd ideas, such as shooting a video called 'cake pants.' This humorous concept involved him purchasing a cake, putting it in his pants, and performing various activities, which became a chaotic yet memorable adventure. He emphasizes how failure often leads to discovery in creativity, asserting that trying out extravagant or silly ideas is an essential part of the growth process. Through his experiences, he encourages creators to embrace risk-taking, knowing it can contribute to finding unique content angles.
The Importance of Community Support
In discussing the nature of viewer interaction, Noah highlights the significance of community among creators. He acknowledges that navigating negative comments can be challenging, but he reminds creators to focus on the positive feedback, which is often overwhelmingly more supportive. He shares a heuristic that suggests it takes about 32 positive comments to outweigh one negative, encouraging creators to appreciate the good amidst the bad. This perspective fosters resilience, ultimately allowing creators to thrive by building and nurturing their communities.
Advice for New Creators
Noah offers valuable advice to newer creators grappling with self-doubt, emphasizing the importance of patience and persistence in their journeys. He notes that imposter syndrome is common, especially when personal identity intertwines with creative endeavors. He encourages creators to focus on their unique voice and interests rather than directly mimicking successful figures, as this can lead to fulfillment in their work. Additionally, he stresses the importance of not fixating on metrics but rather valuing personal growth and the joy that creating content brings.
In this episode of Tube Talk, hosts Travis and Jenn welcome Noah Grossman, a prominent figure from Smosh, to discuss his creative journey, the challenges of content creation, and the importance of community support. The conversation begins with a light-hearted debate about candy corn, leading into Noah's experiences in the YouTube space, including his creative process, memorable ideas, and the impact of public recognition. They also touch on personal experiences like Lasik surgery and the struggles of imposter syndrome, emphasizing the need for confidence and resilience in the creative field.
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