The Rise of New Media in Politics

The recent shift towards new media in political discourse has significantly influenced communication strategies, especially highlighted during the 2020 election. Politicians, particularly from the Trump administration, adapted rapidly to utilize platforms such as podcasts to engage with younger and more diverse voter demographics. This transition suggests that the traditional playbooks used by political communications teams are becoming obsolete, as new media strategies gain relevance in shaping public narratives. Observations indicate that embracing alternative media sources has become necessary for candidates, creating a complex landscape for how political messaging is disseminated.