Kurt Metzger on breathing new life into a 70 year old brand

When you think of an old 1950’s diner, a lot comes to mind but probably not massive growth and a prolific delivery business. Kurt Metzger sits at the helm of Norma’s Cafe, a 70 year old Texas diner, which is having a moment right now. Kurt was charged with bringing this heritage brand to an entirely new generation and, in doing so, has redefined what it means to be a legacy brand in 2024. Today we sit down to discuss what it takes to reach a new audience and how you can redefine a brand for the modern age without sacrificing its soul. 

For more information on Norma’s Cafe, visit https://www.normascafe.com/.

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