Amazon’s Algorithm Changed… Have You? SEO Hacks That Work with Steven Pope

Jul 8, 2025

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Steven is the founder of My Amazon Guy, an agency that manages over $1.2 billion in annual sales across 400+ brands on Amazon. A best-selling author of "Amazon Selling Tips" and former TV reporter, Steven brings over a decade of eCommerce expertise. My Amazon Guy, with a team of 550+ employees, specializes in boosting traffic and sales for Amazon brands. Steven is also the owner of My Refund Guy and several Amazon brands, while his YouTube tutorials, viewed by millions, provide expert insights on navigating Amazon challenges.

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> Here’s a glimpse of what you would learn….

Evolving landscape of SEO (Search Engine Optimization) and AI (Artificial Intelligence) on Amazon.
Impact of Amazon's AI initiatives, particularly the introduction of "Rufus."
Stability of foundational SEO practices despite new AI developments.
Changes in Amazon's title requirements and their implications for SEO.
Strategies for launching new products, including the use of long-tail keywords.
Importance of high-quality visuals and main product images in driving sales.
Regular audits of Seller Central settings for optimization.
Key SEO factors influencing performance, such as click-through rates and organic sales.
Collaboration and information sharing among Amazon sellers.
Continuous innovation and product launches as essential for maintaining competitiveness.

In this episode of the Ecomm Breakthrough Podcast, host Josh Hadley interviews Steven Pope, founder of My Amazon Guy, an agency managing over $12 billion in annual sales across 400+ brands on Amazon. The discussion focuses on the evolving landscape of SEO and AI within Amazon. Steven highlights Amazon's AI initiatives, particularly "Rufus," and their impact on SEO strategies. He emphasizes the enduring importance of foundational SEO practices, optimizing product listings, and the critical role of high-quality visuals. Steven also shares actionable insights on dynamic pricing, launching new products, and leveraging data analytics for continuous improvement.

Here are the 3 action items that Josh identified from this episode:

Measure and Review Data: Regularly analyze SKU performance to identify trends and make informed decisions.
Focus on Visual Content: Prioritize high-quality images and engaging product presentations to attract buyers.
Implement Dynamic Pricing: Be flexible with pricing strategies to optimize sales and maintain competitiveness.

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Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Josh Hadley 00:00:00 Welcome to the Ecomm Breakthrough podcast. I'm your host, Josh Hadley, where I interview the top business leaders in e-commerce. Past guests include Kevin King, Michael Gerber, author of The E-myth and Aaron Cordova's. Today we've got a special returning guest. He is Steven Pope from my Amazon guy, and today we are going to be talking all about SEO and AI, and how the world of Amazon and SEO is changing. Or rather, is it not changing on Amazon, and are the tactics of how we need to write our titles and our b...