The People of Digital Marketing A Masterclass In Product Positioning with April Dunford - Episode #140
Nov 16, 2023
43:17
This episode is for all of my Product Marketing friends 👋🏼…
April Dunford is the world’s leading expert on product positioning. She works with fast-growing tech companies helping them clearly articulate the value they alone can deliver to customers. She is the author of the bestselling positioning book Obviously Awesome: How to Nail Product Positioning so Customers Get it, Buy it, Love it. She also recently published a new book titled, Sales P!tch: How to Craft a Story to Stand Out and Win which is available for purchase on Amazon.
Questions and topics we covered include:
- What’s product positioning?
- How does it differ from brand positioning?
- What happens when a team doesn’t have solid product positioning? (Marketing and sales)
- Who should own product positioning?
- How does positioning change when there are multiple products and multiple personas?
- When speaking to customers to hone positioning, what are the best questions to ask them?
- Why you have to include the other solutions out in the market when trying to sell.
- The events that occur in a business’s lifecycle, that can make your team revisit your product’s positioning…
And more
Learn more about April through her LinkedIn, website, or podcast below:
- https://www.linkedin.com/in/aprildunford/
- https://www.aprildunford.com/
- https://www.positioning.show/
Connect with me on LinkedIn here - https://www.linkedin.com/in/kennysoto/