Keith Wailoo on Racial Marketing and the Rise of Menthol Cigarettes

In 2020, George Floyd was killed by police outside a store in Minneapolis known as “the best place to buy menthols.” Of Black Americans who smoke, eighty-percent smoke menthol cigarettes. In this episode, Keith Wailoo explores the history of menthol cigarettes and their marketing to Black Americans. In doing so, he ties together the history of tobacco companies and the disproportionate number of Black deaths at the hands of police violence, COVID-19, and other forms of racial violence and exploitation, giving new meaning to the cry: “I can’t breathe.”