How to activate climate voters

Nathaniel Stinnett, founder of the Environmental Voter Project, reveals his innovative approach to engaging climate-conscious voters. He discusses strategies for identifying non-voters who care about the environment and how to inspire them to participate in elections. Stinnett explores the challenges faced by young and diverse populations in voting and emphasizes the importance of emotional messaging over factual ads. With insights from data analysis and behavioral research, he highlights effective methods to increase voter turnout and address the disconnect between climate priorities and voting behavior.