Chad Stark on the innovation mindset

After a brief post-college career in the startup world, Chad Stark joined the family business as a young man, eager to modernize Stark Carpet’s operations for a fast-changing market. He’s since risen to senior vice president of the 80-year-old company, and has continuously pushed for innovation in an industry that’s often reluctant to change. On the latest episode of the Business of Home podcast, Stark tells host Dennis Scully about his experiments selling direct to consumers, his thoughts on the best way for designers to charge for their services, and whether the design industry is ready for a model called "trade preferred". This episode is sponsored by Universal Furniture.