GTM 78: 2024 Predictions with GTMfund's General Partner, Max Altschuler

Jan 23, 2024

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Max Altschuler is the Founder and General Partner of GTMfund, an early-stage fund focused on B2B SaaS startup backed by the world’s best tech GTM leaders.

Previously, he was the Founder and CEO of Sales Hacker, a global digital media company that he grew and successfully sold to Outreach in 2018. He then took over as VP of Marketing for rapidly growing Outreach. In 2023, Max acquired the company he once founded, SalesHacker, bringing it under the GTMfund umbrella and rebranding it as GTMnow.

Max has been published by Forbes, Inc., HBR, MIT Review, Time, Salesforce, and Nasdaq, and was named one of LinkedIn’s Top Voices for Sales and Crunchbase’s 25 Sales Leaders to Follow. He is the author of three books and multiple Wiley publications, including bestselling books Hacking Sales and Career Hacking for Millennials.

What You Will Learn:

A recap of GTMfund's in 2023, reflected upon by both Max and Scott.
Max's 2024 predictions, from topics like remote work to the mergers and acquisitions.
Identification of the major beneficiaries of the AI revolution.
The changing landscape of VC and go-to-market.

Highlights:
(00:33) GTMfund's recent team offsite in Scottsdale.

(02:18) Reflecting on GTMfund's 2023 year.

(04:30) Predictions for remote work in 2024.

(05:15) Impact of remote work on different roles.

(07:34) The future of offshoring.

(09:34) Acceleration of mergers and acquisitions.

(13:02) Which two companies Max predicts will be the first to IPO.

(16:15) The biggest winners of the AI revolution in 2024.

(20:34) The flight to quality in Venture Capital.

Guest Speaker Link:
LinkedIn: www.linkedin.com/in/maxaltschuler/
Website: www.gtmfund.com/

Host Speaker Links:
LinkedIn: www.linkedin.com/in/ssbarker/
Newsletter: thegtmnewsletter.substack.com/

Sponsor:
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The GTMnow Podcast
The GTMnow Podcast is a weekly podcast featuring interviews with the top 1% GTM executives, VCs, and founders. Conversations reveal the unshared details behind how they have grown companies, and the go-to-market strategies responsible for shaping that growth.

Visit gtmnow.com for more episodes and other interesting content.