podcastsinenglish Level B.84 Sponsorship: the best bet?
Jan 30, 2020
The hosts dive into the shift from tobacco to gambling sponsorship in sports, tracing the impact of the 2005 Gambling Act that loosened advertising restrictions. They reveal how betting firms have exploded in visibility through sports broadcasts, with ads permeating every facet of live football. The conversation highlights alarming statistics about gambling harm, tied to easy online access and relentless advertising. They also address Manchester United's potential move away from betting sponsorship, sparking hopes for a healthier sponsorship landscape.
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Sponsorship Keeps Sport Afloat
- Sporting organisations rely heavily on sponsorship to survive financially.
- Betting firms now fill a sponsorship gap previously held by tobacco companies, bringing massive revenue into sport.
2005 Law Opened The Floodgates
- The 2005 Gambling Act relaxed restrictions and unlocked large-scale advertising for gambling.
- That regulatory change directly enabled the rapid expansion of gambling marketing in sport and media.
Betting Ads Dominate Football
- By 2018 UK betting firms spent hundreds of millions on direct advertising and sponsorship.
- Betting logos dominate shirts and pitch hoardings, making gambling highly visible during matches.