Beyond Carbon: Native Launches Holistic Approach to Ecosystem Restoration

We discuss the mission of Native; a company focused on protecting and restoring rainforests, mangroves, and coral reefs while supporting Indigenous guardians.

Founder Rob Cobbold emphasizes the importance of engaging the public in climate action through transparent carbon markets and the need for a holistic approach to valuing ecosystems. The conversation also covers sales strategies, the significance of Indigenous rights, project scaling, growth plans, and the integration of NFTs in their model, all while addressing the challenges of building trust in carbon markets.

Chapters

00:00 Introduction to Native and Its Mission

01:55 The Concept of Three by Three Meters

05:12 Challenges in Carbon Markets

07:47 Sales Strategy and Target Audience

10:33 Indigenous Rights and Land Ownership

13:48 Growth Plans and Marketing Strategies

16:57 Building Trust in Carbon Markets

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