
 Negotiations Ninja Podcast How to Stand Out in B2B Sales, Throwback with Anthony Iannarino, Ep #406
 Oct 26, 2023 
 Sales expert Anthony Iannarino shares tips on standing out in B2B sales by understanding the counterparty and gathering information. They discuss creating alignment with procurement professionals and navigating sales and procurement dynamics. The chapter also highlights previous books and the unique setup of the Outbound conference due to the pandemic. 
 Chapters 
 Transcript 
 Episode notes 
 1  2  3  4  5 
 Introduction 
 00:00 • 2min 
 Understanding the Counterparty and Gathering Information 
 01:32 • 19min 
 Teaching Customers How to Buy and Creating Alignment with Procurement Professionals 
 20:02 • 2min 
 Navigating Sales and Procurement Dynamics 
 22:14 • 7min 
 Previous books, Outbound conference, and upcoming podcast 
 29:06 • 4min 
