"The next day after a lightning storm, it's always greener. That term is called green lightning and that's what we set out to do." So says Travis Potter, founder of Green Lightning, a company with a product allowing farmers to make their own nitrogen at a much -reduced price than retail. The other benefits: elimination of synthetic nitrogen, no salt, and no yield penalty. Damian Mason asks the hard questions with the company founder who is joined by Michigan farmer Matt Vanderhyde who's using this technology.
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The Business of Agriculture Podcast