Craig Cotton on leading Charlie's into teenage-hood and remembering to keep family involved

On the first week of the job at Coca Cola in 1996, today’s guest was wheeling out coke products from Pizza Hut after they moved to Pepsi. Although just a new sales rep he vowed that one day he’d get Coke back in to the big chain and its sister KFC.

The years passed, and Craig Cotton moved up the ranks. He went from sales rep to a manager, into sales operations, marketing and eventually, all the way to General Manager from his shop floor start. And on his last day with the company, 17 years later, Craig and his team made that deal with Restaurant Brands, the biggest single one in Coke NZ’s history. How’s that for a story of growth and dedication?

Craig has gone on to be the CEO for the Better Drinks Co, makers of Charlie’s as it went from a small indie to part of the huge Asahi, and then on to Independent Liquor and now, the Innovation Council - where this year’s awards are upcoming and the sector is in good health. Craig Cotton joined Simon to talk about his career and what could be next for innovation.

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