Short Briefings on Long Term Thinking - Baillie Gifford

Emerging market companies leapfrogging western rivals

20 snips
Dec 16, 2025
Alice Stretch, an investment manager with Baillie Gifford’s Emerging Markets Equity Team, dives into the world of innovative companies in Asia and Latin America. She discusses how emerging markets are leapfrogging their Western counterparts, highlighting firms like Pony.ai, which launched robo-taxis during a storm, and E Ink, transforming displays in retail. Stretch showcases disruptors like PolicyBazaar and Nubank, illustrating their ability to thrive without legacy systems. The conversation emphasizes long-term investing potential in these dynamic markets.
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ANECDOTE

Robo-Taxi Storm Test

  • Pony.ai launched driverless robo-taxis in Shanghai during Typhoon Komei to test performance under extreme conditions.
  • Its self-cleaning sensors and relentless testing let it operate reliably while keeping costs lower than Western rivals.
INSIGHT

From Imitators To Innovators

  • Emerging market firms have moved from copying to creating world-leading innovations tailored to local needs.
  • This shift expands investable opportunities and can create more durable growth for investors.
ANECDOTE

PolicyBazaar’s Digital Advantage

  • PolicyBazaar in India grew fast by being digital-first and avoiding legacy branches and tech.
  • It benefited from India's upgraded digital payments ecosystem that drives online financial behaviour.
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