How AI Agents Will Decide Your Brand's Fate

In this episode, host Mark Fidelman is joined by Jon Mest from ChatRank to discuss how brands can prepare for the fast-approaching era of AI-driven discovery and agentic systems. The conversation covers:

• The evolution of brand discoverability, with a look ahead to how AI language models and agents will change how consumers find and interact with businesses.
• The concept, benefits, and future of AI-only websites, and how they differ from traditional, human-oriented sites.
• Why structured, well-tagged product information and content is critical for visibility within AI systems.
• The growing importance of authentic social proof—such as customer reviews, forums, and third-party ratings—to boost a brand's credibility with AI agents.
• How brands can leverage video, podcasts, and other multimedia content to increase discoverability and connect with both AI systems and human audiences.
• Actionable strategies for preparing your brand for AI-driven search, including building a strong presence on platforms like YouTube, Reddit, and industry-specific review sites.
• Insights into how brands can stand out with unique, novel information and real customer feedback as competition increases with the proliferation of AI tools.
• ChatRank's role in helping businesses audit, track, and optimize their brand presence for AI discoverability, including both self-serve software and managed services.

Key Takeaways:

• Start exploring AI-only websites tailored for agentic interactions.
• Make your product information highly structured and accessible to AI.
• Develop a comprehensive strategy to build authentic social proof.
• Invest in video, podcasts, and other easily digestible content formats.

Learn how to get your brand ready for the new world of agentic discovery with practical advice from www.ChatRank.ai , and visit chatrank.ai for more information. Follow the host mark @markfidelman Get Mark's book at www.agentized.com