The Cardone Zone The New Rules of Marketing
Aug 13, 2019
Dive into the dynamic world of internet marketing, where innovative strategies are reshaping business engagement. Explore the modern digital landscape, focusing on consumer behavior and the importance of tracking ad success amidst distractions. Discover a car salesman's journey to establish a vibrant online presence through targeted marketing tactics. Plus, enjoy a blend of humor and motivation, with a nod to 80s nostalgia, reminding listeners that chasing success can be a fun community-driven adventure.
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Modern Customer Journey Realities
- The customer journey in online marketing averages 22 days with 32 exposures before purchase.
- Immediate purchase from a single ad is unrealistic in today's environment.
Scattered Attention Spans
- Customers' attention is now fragmented across multiple platforms and devices simultaneously.
- This scattering challenges marketers to connect across Facebook, Instagram, YouTube, websites, phones, laptops, and connected TVs.
Exploding Ad Exposure
- The average consumer faces 10,000 ad exposures daily, doubling since 2007.
- The market noise has increased massively, making effective ads harder to create.