Let's Talk About The Biggest Google Update Ever, The Killer Whale... (With Jason Barnard)

I had an insightful conversation with Jason Barnard, The Brand SERP Guy, about Google's biggest algorithm update ever - the Killer Whale update. We discussed how Google made massive changes to its Knowledge Graph in July 2022, focusing on people entities and EEAT credibility signals.

This then rolled out into core updates in August and September 2022. Jason explained how the changes affect personal brands and how to prepare, including sculpting your online entity so Google understands you correctly. He also shared tips on monitoring brand SERPs to optimize your digital marketing strategy.

This update shows the growing importance of brand signals and entities. Don't miss Jason's follow-up webinar on this topic here:

• https://kalicu.be/killer-whale/
• https://www.youtube.com/watch?v=RhJlCP-gymY

Or watch the video version of this podcast: https://www.youtube.com/watch?v=nEe2SMzCFfo 

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