Ed Miliband’s ‘Bacon Sandwich’ Moment

May 21, 2025

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Labour leader Ed Miliband awkwardly ate a bacon sandwich at New Covent Garden Market on 21st May, 2014. Mid-bite, eyes squinting, lips oddly parted, and fingers clumsily gripping the sandwich - it was an instantly meme-able moment.

The British press pounced. The photo became a viral sensation, with endless edits, spoofs, and headlines suggesting Miliband wasn’t “human enough” to relate to the average voter. It was a perfect storm of bad optics, class-coded food politics, and the relentless image-focused nature of modern campaigning. The idea that someone couldn’t even eat a sandwich “properly” became, bizarrely, a shorthand for unrelatability.

In this episode, Arion, Rebecca and Olly unpick why this accidental photocall continued to resonate a year later, becoming a ‘defining image’ of the 2015 general election; recall how David Cameron swerved a similar encounter with a hot dog; and discover how the Google results for this iconic moment have been somewhat interfered with…