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Podcasting Is Dead
Sep 10, 2024
Nick Hilton, podcasting expert and contributor at Podot and Future Proof, joins to discuss the ever-evolving landscape of the podcast industry. They explore the shift from niche to mainstream, highlighting the challenges small creators face amid commercialization. The conversation turns to the term 'podcast,' questioning its relevance today. They also reflect on the impact of celebrity influence on content quality and the barriers of subscription models. Amid all this, there remains a glimmer of hope for quality journalism in a crowded space.
46:12
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Quick takeaways
- The podcasting landscape is shifting dramatically, with traditional journalism struggling against the dominance of celebrity-hosted content for audience engagement.
- The introduction of subscription models presents challenges for independent creators, potentially hindering the diversity and accessibility that characterized early podcasting.
Deep dives
The Current State of Podcasting
The podcasting industry has undergone significant changes, with many hosts and producers struggling to find a sustainable path forward. Despite the perception of a thriving podcast market, the reality reveals a landscape where many small creators face challenges. Legacy media organizations are grappling with how to turn shows into profitable ventures, as a lack of revenue can lead to cancellations. This environment has led some experts to declare that podcasting, as it was originally conceived, is effectively dead.
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