Waveform: The MKBHD Podcast The Rise and Fall of Boosted Boards
Apr 16, 2021
Dive into the fascinating journey of Boosted Boards, from its groundbreaking success in the electric skateboard scene to its sudden downfall. Explore the vibrant community and customer culture that surrounded the brand, influenced by prominent figures like Casey Neistat. Delve into the challenges faced in the competitive electric mobility market, and the internal struggles during leadership changes. This tale highlights the highs and lows of startup life, serving as a cautionary story about the dangers of chasing rapid growth.
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Boosted's Origin
- Sanjay Dastoor, Boosted Boards co-founder, faced last-mile transportation issues at Stanford.
- Limited income meant cheaper, distant parking, making trips inefficient.
Kickstarter Success
- Boosted Boards launched on Kickstarter, seeking $100,000.
- They raised almost $500,000, proving market interest and accelerating company development.
Community-Driven Culture
- Boosted Boards fostered a strong community by hiring skating enthusiasts.
- This created a passionate customer service team and built brand loyalty.