Sports Media with Richard Deitsch First Look: How do you build a new pro sports franchise?
Dec 1, 2025
Teresa Resch, President of the WNBA's Toronto Tempo, is on a mission to build a brand-new pro sports franchise set to debut in 2026. She dives into the excitement of hiring, revealing they've attracted around 32 employees already, with plans to grow to 55 by opening night. Teresa shares her aspirations for ticket sales, aiming for sell-out crowds while maximizing unique visitors. She also discusses exciting games planned outside of Toronto to reach new fans, emphasizing the importance of a solid foundation for the team's success.
AI Snips
Chapters
Transcript
Episode notes
Early Team Growth Timeline
- Teresa Resch describes starting the Toronto Tempo with just a few staff and growing rapidly over the year.
- She recounts being employee number two after hiring a CFO in February 2024 and joining March 1, 2024.
Headcount Driven By Planning, Not Guessing
- Teresa Resch explains headcount is driven by planned budgets and evolving league needs, not guesswork.
- She says projections changed after learning more about required roles and the league's growth.
Flexible Staffing To Match Needs
- The Tempo projects about 55 staff by opening tip but keeps flexibility for consultant roles.
- Resch highlights a few roles may be full-time or consulting depending on need and budget.