Benefits Influencer Connecting Health and Wealth: The Future of Personalized Benefits w/ Sina Chehrazi
May 7, 2025
Sina Chehrazi, Founder and CEO of Nayya, shares insights into how his AI-driven platform personalizes employee benefits by integrating health and wealth data. He discusses the importance of ongoing support beyond enrollment, emphasizing that consultants play a vital role in navigating the complex benefits landscape. Sina highlights the shift towards open integration in benefits technology, predicting it will be crucial for future success. He also addresses the fragmented market, advocating for more competition in major medical to enhance employee experience.
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Data Siloes Prevent Personalization
- Employee benefits data lives in many disconnected places and cannot support true personalization when siloed.
- Nayya connects payroll, claims, HSA, prescriptions and other data to deliver personalized recommendations during enrollment.
Founder’s Personal Benefits Journey
- Sina described picking benefits, then discovering his wife was pregnant and using Nayya to find maternity care and file claims.
- He used Nayya Leave to plan pay and file a hospital indemnity claim automatically for his upcoming parental leave.
Use Tech To Amplify Consultant Work
- Treat benefits technology as an extension of the consultant that amplifies hard work and improves the last-mile experience.
- Use tools that automate filings and personalized guidance so consultants can scale service and impact.