In episode 636, Rob Walling chats with Claire Suellentrop about the new book she co-wrote with her co-founder, Georgiana Laudi. The book is called Forget the Funnel: A Customer-Led Approach to Driving Predictable Recurring Revenue. Gia and Claire have run a consulting firm for the past several years where they are working with startups and SaaS companies to help them learn more about their customers in order to drive more revenue. And this book is a distillation of their learnings.

Topics we cover:

1:09 - Why did Claire name their new book, Forget the Funnel?
2:36 - A three-step approach for unlocking customer-led growth
3:09 - A framework for getting inside your customers’ heads
14:01 - How to learn from future customers
20:21 - Applying and operationalizing all your customer insights

Links from the Show:

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