For marketing teams to succeed, there needs to be a companywide consensus and understanding. This requires active communication and education across teams to ensure all departments not only understand the end goals, but the roles each team play in getting there. Shamir Duverseau, Co-Founder of Smart Panda Labs, shares his thoughts on how his company helps organizations balance data and know-how to achieve unique digital outcomes.

Tune in to learn:

(02:18) The origins of Smart Panda Labs
(09:33) Shamir’s perspective on actionable data
(13:05) The biggest disconnects between marketing and IT
(20:26) Key advice for CMOs

Mentions:

09:39 Shamir’s SiteSpect Article - https://www.sitespect.com/use-customer-data-to-improve-the-digital-customer-experience/

15:54 Google Analytics

15:55 Adobe Analytics

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