Representation matters.

We know this. Most people get it.

And thankfully, more and more brands are doing a better job of being representative in their marketing.

But while representation matters, not all representation is created equal.

This is especially important, because representation is often the on-ramp for most brands who are getting started with inclusive marketing.

So back in 2021, I did the inaugural Representation in Marketing study – where 1000 consumers told me how they felt about it.

A lot has changed since 2021, so I thought I’d do an update to that study, to see where consumers heads are at.

To field this research (same as last time), I used Suzy’s consumer insights platform, to get insights from 1000 participants age 16 - 70.

In this episode, I'm walking you through this important consumer data.

160. Representation matters to consumers now more than ever [Research]