Creating Different Video Formats for Increased Engagement

One of the main insights from the podcast is the importance of experimenting with different video formats to increase engagement. The speaker shares their experience of trying various formats and doubling down on the ones that resonate with the audience. They highlight the benefits of stepping outside of one's comfort zone and exploring different approaches, such as going on the street or trying new concepts. By being open to different formats and continuously testing, content creators can find what works best for their audience and achieve higher engagement.