Bob Iger's Rocky Return to Disney

Bob Iger, the CEO of the Walt Disney Company, returned from retirement to find that the company had changed dramatically during his absence. Disney's TV division was suffering, their big-budget movies were underperforming, and the parks business struggled with attracting customers due to price increases. Additionally, Disney's stock price had dropped significantly. Iger faced the challenge of turning things around and regaining investor confidence. He focused on cutting costs, restoring authority to creatives, and refreshing the Marvel slate. There were also speculations about the potential split of Disney into two separate companies, with the content business potentially being acquired by Apple. Despite facing criticism and challenges, Iger's endgame is to return Disney to its previous growth and success.