Why Cost of Goods Sold is the Most Important Financial Metric I look at

Hey there, dudes! In today's episode of Operation Agency Freedom, we're diving into the nitty-gritty of agency finance. I know, it might not sound like the most thrilling topic, but trust me, it is the most important financial metric when it comes to growing your agency's profitability.

When growing a marketing agency, the first thing that we do is we look at the numbers. And the most important metric that I've seen is cost of goods sold - the ultimate metric that I swear by for evaluating a marketing agency's financial health. So I will be dissecting the concept of cost of goods sold to its ideal percentage and the common culprits behind inflated costs.

I will also be giving you some really good advice on how to make small, sustainable improvements to your cost of goods sold without causing chaos in your agency. This way, you'll be well on your way to a healthy and profitable business.

So, if you're keen to boost your agency's financial know-how and take tangible steps towards greater profitability, this episode is exactly what you're looking for! Tune in, absorb all those pro tips, and get ready to SCALE your agency. Cheers to your agency's financial success!

Discussion Points:

00:00 Intro. 03:32 The importance to focus on cost of goods sold. 09:31 High costs due to inefficient business practices. 10:34 Maximize financial efficiency, reassign resources strategically. 14:11 Outro.

Resources: 

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