The RevOps & ABM Alignment Optimizing Go-To-Market Efficiency with President at Amplitude, Thomas Hansen
How should companies prioritize go-to-market investments? What factors influence choosing a go-to-market for different customer profiles? When should benchmarking be used to assess go-to-market performance?
Romeo sits down with Thomas Neergaard Hansen, President at Amplitued, to answer these and more questions.
HIGHLIGHTS:
00:00 Introduction and Background
03:11 The Uncertainty in the B2B SaaS Market
05:32 Optimizing GTM efficiency
08:31 Consolidating the GTM Tech Stack
12:03 The Benefits of Product-Led Growth
15:03 Surviving as a Smaller B2B Company
23:00 The Art and Science of Sales and Marketing
26:19 Advanced Segmentation and Targeting
29:42 Benchmarking GTM metrics
33:23 Critical Role of GTM Strategy
42:25 Adapting to Technological Changes and AI
Connect with Thomas Hansen:
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This episode is brought to you by MAN Digital - RevOps and ABM & Demand agency helping B2B companies with long sales cycles build revenue engines.
How? Our senior guys dive into your strategies and CRM, identify growth levers, and launch integrated campaigns to grow a pipeline that converts into revenue.