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From $1.5M/year Startup exit to 9-5.
At 22, Alex Heiden sold his SaaS company Closify and had zero plan for what's next. Then he accidentally went viral with his first video hitting 2 million views and 20,000 followers overnight.
In this episode, discover how Alex turned content creation into a bigger business than his original company.
He reveals his exact frameworks for hooks, why he never scripts his content, and how one brand deal now pays him more than his finance degree ever could have.
Alex breaks down the real strategy behind building a personal brand.
Florian Darroman Podcast