Cracking the Code of the Nature Market with Matthew Jordan

RAMO Earth's Matthew Jordan joins the NatureBacked podcast to discuss the mission behind his platform, NatureOS—an operating system designed to enable nature-based solutions and help conservation projects thrive.

In a voluntary carbon market that is often described as "fragmented" and "confused," Matthew shares his journey from hands-on conservation work in Mozambique to building technological tools that bridge the gap between dreamers and dollars.

In this essential discussion, you will hear about:

• The Wild West Carbon Market: Why the voluntary carbon market is struggling, facing "significant headwinds," and the challenges of high-integrity credit development.

• The Funding Gap: The massive hurdle facing local developers—from small landowners to dedicated community groups—who have authentic, high-value projects but lack the institutional finance to professionalize.

• The Rise of NatureOS: How Matthew and his co-founder, Miguel Correia (an AI data scientist), are building tools based on machine learning and remote sensing to help projects quickly assess feasibility, reduce risk, and get closer to "bankable" status.

• Beyond Carbon: The emergence of new markets like Biodiversity Credits and how advanced technology can measure and monitor nature's services with a high degree of certainty, making nature one of the most valuable, yet currently unpriced, assets on the planet.

• Human Potential vs. AI: Matthew's unwavering optimism, even after a career seeing ecosystems struggle, and his belief that the human capacity for dedication and change will ultimately beat the challenges faced by the climate and conservation worlds.

Tune in to understand how data and technology are being deployed to unlock the capital needed for genuine, on-the-ground nature restoration.

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