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In today’s episode of The HeyCreator Show, Matt Ragland (⁠@mattragland⁠) is joined by John Meese to walk through his Serve Call framework from his new book, Serve to Sell.

Selling high-ticket offers (like 1-1 coaching, cohort courses or mastermind memberships) can feel like a numbers game — hopping on one sales call after another in hopes of landing a yes.

What John teaches is a reframe for these calls. You’re not selling, you’re serving.

Grab a copy of Serve to Sell here (or click this link and get it for free!)

(0:00) — Intro

(2:45) — Real-life examples of the Serve To Sell framework

(12:30) — What do you call a sales call where you don’t get the sale?

(19:54) — The Six R’s of a Serve Call

(40:50) — Creator Advice with John Meese

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