Dry Powder: The Private Equity Podcast cover image

Dry Powder: The Private Equity Podcast

Level Up Your Fund-Raising Game

Oct 19, 2023
This podcast discusses the changing strategies of institutional investors and the need for general partners to adapt their fundraising strategies. It emphasizes the importance of gaining market share in fundraising and applying commercial excellence in the private equity industry. The podcast also explores the use of go-to-market strategies and market segmentation in fundraising, with a focus on professionalization and learning from other industries.
13:41

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Quick takeaways

  • Institutional investors in the private equity industry have diverse capital allocation needs, requiring firms to adapt their fundraising strategies accordingly.
  • Private equity firms must adopt a commercial excellence mindset and employ targeted strategies to gain a share of the limited capital available in the highly competitive fundraising landscape.

Deep dives

The Diverse Landscape of Institutional Investors

Graham Rose, head of the America's private equity practice at Bain, discusses the highly varied landscape of institutional investors. He highlights that the term 'institutional investor' has become an umbrella term for various segments of the market, each with different capital allocation needs. This includes legacy sources like pension plans and sovereign wealth funds, as well as evolving players like insurance companies. Rose emphasizes the need for private equity firms to understand the specific needs of different segments and adapt their fundraising strategies accordingly.

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