#41: Gary Stringer (monday.com) on SaaS Content Strategy and How to Stand Out

Gary emphasises the importance of creating content that resonates with the audience.

Authenticity in content marketing is crucial for building trust.

Rethinking traditional content formats can lead to more engaging material.

Thought leadership should stem from a unique point of view and strategy.

Personal branding is essential for career growth and credibility.

Customer-generated content can be a powerful marketing tool.

Flexibility in content calendars allows for better content distribution.

Storytelling is a key differentiator that AI cannot replicate.

Consultative selling can enhance customer relationships and sales effectiveness.

Baking in customer testimonials during calls can yield authentic content.