#197: How To Break Free From The Time-For-Money Trap

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Apr 24, 2025

Are you trapped in the time-for-money cycle? Discover how to break free with a revolutionary approach to pricing that prioritizes value over hours worked. Learn about the hidden costs of charging by the hour and the transformation that comes from aligning your pricing with client results. Uncover how this shift not only increases your income but also frees up your time, allowing you to work less and achieve more. This conversation is about embracing your true worth and unlocking new possibilities in your business and life.

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INSIGHT

Time Caps Income and Value

Charging by the hour places a cap on your income and undervalues the transformation you provide.
Your worth includes your energy, wisdom, intuition, and experience, not just the time spent.

ADVICE

Price Based on Transformation

Price your offers based on the transformation and impact, not the time spent.
Charge for the value of life-changing results you facilitate, not minutes on a clock.

ANECDOTE

Wendy's High-Value Coaching Investment

Wendy paid $5,000 for a one-day coaching session that gave her a clear plan for her business transition.
The value of the outcome was what mattered, not the hours spent with the coach.

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Is your pricing model secretly sabotaging your impact and your income? In this powerful episode of The SoulFUEL® Show, we challenge one of the most deeply ingrained beliefs—that your worth is tied to the hours you work. It’s time to flip the script and embrace a smarter, more value-based way of doing business. Tune in for an eye-opening reframe that could change everything about how you show up, sell, and scale.

Listen to discover:

The invisible cost of charging by the hour—and what it’s really costing your energy and income.
A radically different (and much more freeing) way to think about your work and your value.
How pricing based on transformation—not time—can attract more committed, aligned clients.
The shift that allows you to work less while making more (without sacrificing your integrity or client results).
What undercharging and under committing might actually be saying to the Universe, your clients—and your future self.
A simple exercise to begin recalibrating your offers to reflect the true value and purpose of what you do.

This episode isn’t just about money. It’s about freedom, alignment and the recognition of the value you truly bring.

This is Part 3 of a 5-ish part series. Don’t miss the other game-changing reframes that can unlock new possibilities in your business, mind and spirit. Next Steps! Explore applying for the May 2025 enrollment of THE SOULFUEL® ACCELERATOR Client Attraction Coaching & Community Experience and be in our next cohort that starts in June! If you enjoyed this episode and it inspired you in any way, we'd love to hear about it and your biggest takeaway. Take a screenshot of you listening on your device, post it to your Instagram and tag Wendy: @wendycollierworldwide. We will reshare tagging you, as our thanks to you.

We invite you to contribute to this podcast by submitting a question. Just email: support@wendycollier.com with your question or topic idea, and we will create an upcoming episode in your honor! About Your Host:

Wendy Collier coaches and consults with ambitious, purpose-driven entrepreneurs, service-based professionals, coaches, trainers, teachers, creatives, consultants, healers, light leaders and conscious leaders of all kinds, to live free from the inside out, through UNLOCKING their SoulFUEL® and aligning that to their business so they can master the energetics, marketing, messaging, audience + email list building, and sales skills needed to be a wild success at growing their business and make their impact.

Wendy is the Founder and Creator of SoulFUEL®. She is known for helping her clients use their unique skills, superpowers and purpose (SoulFUEL®) while teaching them how to thrive financially and with high integrity so they can be fully expressed and live into their greatest potential without spending their lives on social media or sacrificing what is most important to them.

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