One of the biggest topics in the news cycle this week has been LeBron James and his decision to join the Los Angeles Lakers. I've been a LeBron fan since he entered the league and his decision to move to LA also has huge implications for the brand and business he is building off the court. He truly understands the value of his personal brand and leveraging it towards his goals. 

So for this week, I thought I'd dive in and talk not only about LeBron's brand, but also a few of the other great athlete brands I see out there.

Athletes mentioned include:

• LeBron James 
• Michael Jordan
• Kobe Bryant
• Floyd Mayweather
• Connor McGregor
• Serena Williams
• The Rock (and more!)

If you like these episodes where I dissect brands, let me know!

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*FREEBIE: For those who don’t know, I’ve been hot on building brand on LinkedIn for pretty much every industry. If you haven’t been on LinkedIn in a while or if you just haven’t updated your profile, I created a free checklist to make sure you’re up to date and answering the right questions with your LinkedIn bio. You can get it at brittanykrystle.com/linkedin

If you’d like your questions answered on a future episode, the next round will be sourced from my email list & from iTunes reviews. If you haven’t already, head to brittanykrystle.com to sign up for my email list OR you can leave me a review on iTunes and include your question.

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