La Fête Wine: Redefining Rosé and Breaking into the Wine Market

La Fête Wine is a black-owned wine label that has gained significant success in the industry. With their Red, White, and Rosé wines, La Fête has captured the attention of consumers and industry experts alike. Their Rosé, La Fête du Rosé, has become the number three luxury imported Rosé brand in America. The company has secured investments from Constellation Brands and NBA All-Star Chris Paul. La Fête's strategy of redefining who drinks Rosé and when has set them apart from their competitors. They have partnered with high-profile individuals like Chris Paul and F1 Miami to market their wines and have upcoming collaborations with the Golden State Warriors. By putting their wines in front of all consumers, La Fête has made Rosé accessible and appealing to a broader audience.