

Austin Allison: Bucking the Status Quo
Sep 22, 2025
Austin Allison, Founder and CEO of Pacaso and dotloop, shares insights from his journey in real estate tech. He discusses what truly drives startup success, emphasizing the importance of strong agent partnerships and understanding market needs. Allison tackles the industry's resistance to change, revealing how Pacaso navigated challenges during the recent downturn. He highlights the future of co-ownership as a necessary evolution in response to affordability issues. Reflecting on his past, he shares lessons learned and strategies for constructive feedback.
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Morning Rituals That Changed His Life
- Austin Allison starts his day with a 10-minute Wim Hof breathing routine followed by sauna, cold plunge, red light therapy, and a workout.
- The routine began after his father's unexpected heart attack and gave him mental clarity and a focus on longevity.
Second Home Sparked The Business Idea
- Austin bought a second home in Lake Tahoe and discovered second homes are sanctuaries, not utilities like primary homes.
- That personal experience inspired him to build a company to make second homes accessible to more people.
Problem First, People Second
- Success starts with solving a real, important problem and then assembling great people who won't give up.
- Building companies means resisting the status quo and needing conviction during long uncertain stretches.