The People of Digital Marketing Interview with Deirdre Tshien - Discussing User Acquisition and Influencer Marketing for 2022 - Episode #65
Dec 2, 2021
42:14
“When you are a business owner—you’re a digital marketer. That’s the bottom-line.”
Deirdre is the creator of The Viralocity Formula, author of The Traffic Formula and founder of Growth Boss, a leading mentorship and Virtual CMO program for e-commerce business owners wanting to scale to multiple- 6 and 7 figures using the power of tribe-building, virality and human connection.
Questions I asked her included:
- What is a virtual CMO? What do they do?
- Why shouldn’t you discount Instagram as an acquisition channel in 2022?
- What is your definition of a tribe? Why are Facebook Groups still the best option for building a tribe?
- How should marketers go about lowering Cost of Acquisition? What tips can you provide?
- What are some proxy metrics that can help improve CAC over time? (She discusses reach/impressions as the key to measuring creative assets and CTR for measuring copy👀)
- When is it the right time to tap into influencer marketing? When is a business ready for this?
- How can a business evaluate influencers?
You can connect with Deirdre here:
Instagram - https://www.instagram.com/deirdretshien/
The Remarkable Entrepreneur Facebook Group - https://www.facebook.com/groups/theremarkableentrepreneur