Top Advisor Podcast #83 Charging for Financial Planning Services with Steven Kaplan & Ben Skupp
What if you could cut through the noise and offer your clients true value beyond just product performance?
In this episode, Referral Coach Bill Cates interviews co-founders of Holistic Financial Planners Steven Kaplan and Benjamin Skupp about charging for advice. They share their journey into adopting a new financial model that enabled them to work a flexible schedule and still deliver high client value. Throughout the episode, Steven and Ben explain how adopting a fee-based advisory model can foster healthier client relationships and present a sustainable career path for financial advisors.
Ben and Steve discuss:
- (03:30) The transition to a fee-based model for financial advice
- (09:27) The benefits both advisors and clients experience from the fee-for-advice model
- (13:00) How to propose and execute this model with clients
- (16:58) How to ensure clients perceive your value beyond product sales
- (32:03) Tips for advisors interested in shifting their business model and how to find Mindshift financial coaching
- (36:11) Real-life success stories from advisors who made the switch
- …And more!
Sponsors:
- SHOW SPONSOR: ProudMouth
- EPISODE SPONSOR: IronClad Family | Holistic Advisor Guide
- EPISODE SPONSOR: Harbor Capital Advisors | LinkedIn: Harbor Capital Advisors
Resources:
Connect With Bill Cates:
- BillCates@referralcoach.com
- Referral Coach Homepage
- Hire Bill for Coaching
- Enroll in The Cates Academy
Connect With Steven Kaplan and Ben Skupp:
- Mindshift Financial Coaching
- Holistic Financial Planners
- LinkedIn: Benjamin Skupp
- LinkedIn: Steven Kaplan
About Steven Kaplan and Ben Skupp:
Steven M. Kaplan, ChFC®, is a Senior Financial Planner. He is a graduate of Pennsylvania State University, is series 7, 63, and 66 licensed, and has his Accident and Health Insurance license along with his Property and Casualty Insurance license. At Holistic Financial Planners, Steven is completely dedicated to his client’s financial success. As a coach and planner, Steven helps clients bring clarity to their current financial picture and holds them accountable to make sure to help them achieve their financial goals. He is making sure they are living for the present without neglecting the future while being as efficient as possible.
Benjamin Skupp, ChFC® is a Financial Planner. He is a graduate of West Chester University, is Series 7, 63 securities licensed, and has his Life, Accident and Health insurance license. At Holistic Financial Planners, Benjamin is determined to providing his clients comfort and confidence in achieving their lifetime goals through financial coaching and planning. In doing so, his caring and focused approach helps him understand problems from all perspectives and find customized solutions to best serve his clientele.