Amazon PPC Is Dead: The Untold Future of Amazon Advertising with Jason Boyce

Nov 4, 2025

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Jason Boyce is one of the true veterans of the Amazon marketplace. He started selling on Amazon back in 2003 and went on to build a top 100 seller account before founding Avenue7Media, a full-service agency dedicated to helping brands outperform their categories through smart, scalable strategies.

He’s the co-author of The Amazon Jungle and a recognized expert in areas like Amazon Ads, Amazon DSP, ASIN strategy, account reinstatement, and product safety compliance. His agency supports clients across both Amazon and Walmart, focusing on profitable growth and cutting-edge solutions like Bottom-Up Audience Building for CTV.

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> Here’s a glimpse of what you would learn….

Challenges faced by e-commerce sellers on Amazon, including shrinking margins, tariffs, and increased fees.
The impact of black hat tactics on legitimate sellers.
Opportunities presented by connected TV (CTV) advertising and generative AI for brand growth.
Introduction of the "stair step to the cloud" marketing strategy, focusing on a full-funnel approach.
Importance of optimizing bottom-funnel PPC advertising and leveraging Amazon Marketing Cloud data.
The role of creative content and high-quality marketing materials in justifying premium pricing.
Strategies for retargeting and prospecting new customers using demand-side platform (DSP) advertising.
The significance of building brand trust and credibility through TV advertising.
The "seven avenues" strategy for comprehensive brand growth, covering presence, financials, traffic, customer knowledge, creative, product quality, and rivals.
Predictions for the future of e-commerce, particularly the influence of AI on organic ranking and customer engagement.

In this episode of the E-Comm Breakthrough Podcast, host Josh Hadley interviews Jason Boyce, Amazon marketplace veteran and founder of Avenue Seven Media. Jason discusses the challenges facing Amazon sellers, including shrinking margins and increased competition, but highlights new opportunities in connected TV (CTV) advertising and generative AI. He introduces his “seven avenue strategy” for brand growth, emphasizing the importance of strong foundations in presence, financials, traffic, customer knowledge, creative, product quality, and competitor analysis. Jason also predicts AI-driven commerce will soon revolutionize online shopping, urging brands to adapt and leverage emerging technologies for long-term success.

Here are the 3 action items that Josh identified from this episode:

Expect challenges and embrace change – Ecommerce is tough; lean into hard times as opportunities to innovate.
Fix weak business foundations – Tackle at least one of the seven core areas (Amazon presence, finances, traffic, customer, creative, product, competition) and improve it step by step.
Leverage new channels like CTV – Test connected TV ads as a cost-effective way to scale brand awareness and reach targeted audiences.

Resources mentioned in this episode:

Josh Hadley on LinkedIn
eComm Breakthrough Consulting
eComm Breakthrough Podcast
Email Josh Hadley: Josh@eCommBreakthrough.com
Avenue Seven Media
Lift AI
ChatGPT
Grok AI
Gemini
Perplexity AI
The Amazon Jungle (by Jason and Rick Cesari)
The Five Dysfunctions of a Team
Jason Boyce on LinkedIn
Jason Boyce on X (formerly Twitter)

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Episode Sponsor

This episode is brought to you by eComm Breakthrough Consulting where I help seven-figure e-commerce owners grow to eight figures.

I started Hadley Designs in 2015 and grew it to an eight-figure brand in seven years.

I made mistakes along the way that made the path to eight figures longer. At times I doubted whether our business could even survive and become a real brand. I wish I would have had a guide to help me grow faster and avoid the stumbling blocks.

If you’ve hit a plateau and want to know the next steps to take your business to the next level, then go to www.EcommBreakthrough.com (that’s Ecomm with two M’s) to learn more.

Transcript Area

Jason 00:00:00 We have what we call this stair step to the cloud. What's in the cloud? Your brand is famous now, right? And we in the old days, you. You couldn't do this if a client came to us and they had no brand search volume on Amazon. They had no brand search volume really to speak of on Google were like, hey, don't do Amazon right now because there's nothing. We're bottom funnel here, man. We're a sales channel. We can't do much to improve your brand or do anything. Those are the old days. But now you can actually build a brand. But we start by inverting the old advertising funnel a little bit.

Intro 00:00:36 Welcome to the E-comm Breakthrough podcast. Are you ready to unlock the full potential and growth in your business? You've already crossed seven figures in sales, but the challenge is knowing how to take your business to the next level.

Josh 00:00:50 Ready to learn the best PPC strategies working on Amazon today? Or are you ready to dominate as Amazon shifts into AI optimized rankings.

Josh 00:01:00 Welcome to the Econ Breakthrough Podcast. I'm your host, Josh Hadley, where I scaled my own brand from 0 to 8 figures in sales. And now my mission is to take it to nine figures on my journey to nine figures. I bring you the unfiltered conversations with the smartest minds of eCommerce. Past guests include Kevin King, Michael E Gerber, author of the E myth, and Stephen Pope. I'm giving you the real strategies, systems, and the mindset that help entrepren...