How Gen Z Is CHANGING the Music Business Forever With Shivam Malhotra From Malsons

Sep 9, 2025

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How Gen Z Is CHANGING the Music Business Forever With Shivam Malhotra From Malsons

Step behind the scenes of global music as we explore how Shivam Malhotra, founder of Malsons, is redefining what it means to be an entertainment incubator for Gen Z talent. Discover how Malsons bridges cultures from LA to Mumbai, the explosive rise of Punjabi hip hop and rap, and why artist development is becoming a true partnership. Get the insider view on independent artist breakthroughs, arena tours, and the powerful role of data, values, and vision in today's music industry! 🌍🎤 #MusicIndustry #GenZMusic #GlobalMusic

Our mission here at MUBUTV is to help independent artists and music business professionals of the future to educate, empower and engage their music career.

🎙️ Music Business Insider Podcast: https://www.mubutv.com/podcast

The Music Business Insider Podcast is a deep dive for listeners like you who want to educate, empower & engage their music career. We take you inside behind the scenes through a series of in-depth conversations with today’s leading experts in the Music Industry including A&R, Music Supervision, Artist Management, Marketing, Publicity, Touring, and much much more. You can find it by searching “Music Business Insider Podcast” on any podcast app or platform [ie: Apple Podcasts, Spotify, etc.].

📒 Show Notes and Resources 📒 https://www.mubutv.com/shivam-malhotra-malsons-media

⚡️What you'll learn in this episode⚡️ 👉 Why being a real partner is the future of artist management 👉 The secrets behind arena-level success for indie acts 👉 How cross-continental music is changing everything 👉 and so much more...

Here are the ways to work with us here at MUBUTV:

⚡️Insiders! Secure Your Spot! Get expert music career coaching with Ritch & Eric. Book your 15-min discovery call now: Grab a spot! 👉 https://book.mubutv.com

⚡Insiders! Get Your FREE Music Supervisor Guide! Unlock pro tips and learn how to pitch Music Supervisors the right way. Don’t miss out! Download link below: 👉 https://link.mubutv.com/MSFreeGuide

RECOMMENDED BOOKS:

📒 All You Need To Know About the Music Business 11th Edition - https://amzn.to/3sdgrja

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Podcast Credits Produced by: Ritch Esra & Eric Knight Editor: Eric Knight Shownotes & Transcriptions: Jermaine Shepherd

DISCLOSURE: Some product links are affiliate links which means if you buy something we'll receive a small commission.

The MUBUTV Music Business Insider Podcast sits down with Shivam Malhotra, founder of Malsons, to talk about building an entertainment incubator focused on connecting generation z talent. Shivam discusses the global music business, specifically the bridging of cultures between Los Angeles and Mumbai, and the rise of punjabi music. This conversation touches on the latest hindi songs and the expanding reach of indian music today.