I recently sat down with Kevin Edwards, President of Real Leaders, and Carla Kalogeridis, the magazine’s Editor, for a conversation that was originally recorded for the cover story of their summer issue.

We talked about what it really takes to grow a brand in today’s world — whether you're a CEO, a content creator, or just trying to get more attention for what you do.

Here’s what we get into:

Why attention is the only real asset in today’s world
How the algorithm shift to interest media levels the playing field
The four platforms you have to be on in 2025 (yes, even YouTube Shorts)
What most people get wrong about personal branding
Why live shopping is going to change how we all buy and sell
The real reason brand guidelines might be holding you back
How I decide where to invest — and what I look for in a founder now

Whether you're building a business, launching something new, or just trying to stay relevant — this one’s got a ton of value. Let’s get into it. 👇

Check out Real Leaders!

https://www.linkedin.com/company/real-leaders/

https://www.instagram.com/realleadersinc/

https://x.com/real_leaders

https://www.facebook.com/RealLeadersMagazine

https://www.youtube.com/@RealLeadersMagazine

#191 - Erik Wickström, ultraskidor och ultralöpning